Passages: McLean Greaves

McLean-GreavesCARP was saddened to learn of the recent and sudden passing of our colleague, McLean Greaves.

McLean’s most recent role was VP, Interactive and Digital at ZoomerMedia. He was also a columnist for Zoomer Magazine, a blogger at and a well known innovator and expert in new media.  McLean led the Zoomer interactive team that supported the web presence from 2009-2015

McLean was in his 50th year.

Biography from ZoomerMedia’s website:

Leveraging a unique tri-medial mix of software, broadcast and print experience, McLean Greaves brings an original perspective to ZoomerMedia Limited as Vice-President, Interactive Division.

As the former executive producer of the groundbreaking interactive nightly CBC series, ZeD, McLean was the driving creative force behind a revolutionary format that landed five Gemini nominations in its inaugural season as well as selection in the prestigious 2003 INPUT TV conference (Denmark) and two Leo Awards, including Best Variety Show. His second season followed up with more acclaim including Gemini, Webby and a prestigious Emmy nomination for Advanced Media. Season three landed four Gemini nominations and a Media Person of the Year nomination at the Western Canadian Music Awards. Most recently, McLean created and produced Burning to Shine, an intimate documentary on the rapper K-OS collaborating with the CBC Radio Orchestra.

Prior to his foray in television, Mr. Greaves was an Internet content pioneer in New York City where, as founder of the urban dotcom company VMI, he was twice selected as a Silicon Alley cyber star by the Village Voice and Virtual City magazines. His new media work has drawn positive reviews from the likes of The New Yorker, Entertainment Weekly, The New York Times, Wired and Crain’s Business Weekly. Former clients include filmmaker Spike Lee, music mogul Sean (P-Diddy) Combs and media giant Time Warner. His NYC days also included stints as Vice-President of Content at HBO’s, Associate New Media Editor at PAPER magazine and contributor to Essence, Vibe, BET Weekend and The Source magazines. As a guest lecturer, Mr. Greaves has presented at the 2005 PBS Technology Conference, Western Canadian Music Awards, New York University, Columbia University School of Business, Pratt Institute and more.